Dubai Exiles Kit Launch
Launching Dubai Exiles’ 2026/27 kit through a campaign built around identity, energy and the people behind the club.
Project Overview
Dubai Exiles partnered with METEOR to create the launch campaign for their 2026/27 kit, producing a full bank of social-first content around the new season.
The aim was to make the launch feel bigger than a standard kit reveal. We built the creative around the character of the club, combining player-led content, strong art direction and high-energy production to create a campaign that felt distinctly Exiles.
Creative & Content Approach
We developed the shoot around a clear visual direction designed to work across social, launch assets and ongoing club content. From pre-production and shot planning through to filming, photography and editing, every asset was created as part of one connected campaign.
Campaign creative direction
Photography & video production
Social-first campaign content
The Launch
The final campaign brought the new kit to life across Dubai Exiles’ social channels through a mix of launch films, photography and short-form content. The rollout was designed to build anticipation around the reveal while giving the club a versatile library of assets that could continue to be used throughout the season. Rather than treating the project as a one-off shoot, we created a visual direction around the launch that gave the new kit a clear identity and helped set the tone for the 2026/27 season.
